Deft Studios Atlanta Services
Custom Web Design
Creating dynamic, interactive, custom web sites is our passion and we would love to create a special site to showcase your business! Creating a truly spectacular web site takes time, organization, and dedication. Every project is different and we will need some information from you in order to define the scope of the project. Such as: Will you be writing the web site copy or will we? Do you have all of the images you want to use in your site?, and Will you want any flash animation in your site? All of this will be covered in our consultation and will help to give us a good understanding of the project. All of our custom web sites are completely unique and fulfill the marketing goals that we will define together before we begin coding anything. Search engine optimization is another important part of designing a web site. It is the key to how your web site ranks compared to similar sites. Deft Studios includes basic search engine optimization (SEO) with every custom web site we create which is often enough to have your web site rank high in searches for your company. Often people already have a web site or are looking for a more comprehensive SEO campaign. This is when you might want to invest in a deeper SEO strategy.Search Engine Optimization (SEO)
Search engine optimization or SEO is used to improve the performance of a web site in search engine ranking. It is the many factors that go into making one web site rank higher than another in a specific search. If you do a google search for a word or group of words, google attempts to put the most relative sites to your search first. There are many factors that go into how a web site ranks. It is important to make sure your web site is optimized so that the people searching for your business or type of business can find you easily. This is where we come in. There are many different ways to optimize your site such as keywords, proper html, and links, and each factor weighs in differently. Only the search engines themselves know all the factors and how each one weighs in to determine a web site's ranking. We do however have a pretty good idea about the main factors that make a web site rank well and which ones are most important.
Search Engine Marketing (SEM)
Search engine marketing or SEM is a form of Internet marketing that seeks to promote web sites by increasing their visibility in search engine result pages (SERP's) through the use of paid placement, contextual advertising, and paid inclusion. One of the main areas of SEM is pay per click campaigns also referred to as PPC's. PPC's are a type of paid placement that allow people to have their web site placed at or near the top of search engine results based on a particular keyword or keywords search. We have lots of experience setting up and monitoring PPC's and definitely recommend PPC as a part of your internet marketing strategy. PPC's are a wonderful way to directly market your product or service to those that are actively searching for your product or service. The other good thing about a pay per click campaign is that your results are very easy to measure. You only pay if people click on your web site and you can also see which keywords they searched for to land on your web site. PPC's are track able, measurable, and easy to modify to suit your individual needs. Another way to SEM your web site is to create banner ads to drive traffic to your site. Deft studios is fully capable of creating a flash web banner or pop-up ad to drive visitors to your web site! There are a lot of dynamic, interactive possibilities for web banners these days. We would love to create something special for your business. Give us a call and we would be happy to set up a search engine marketing campaign to suit your company's individual needs.Corporate Identity
Logos
A good logo is simple, unique, and memorable. A good logo is also essential to creating a great brand and allows customers to differentiate you from the competition. Let us create a logo to get your business started off on the right foot. Although you may be starting off small, a strong logo is imperative if you want to grow. We are visual people and customers may not remember your name, but they will remember an eye catching logo. This is why it is important to start creating your corporate identity early, so that you are identifiable to your first through one thousandth customer. This is one of the keys to creating a well respected brand.Business Cards
A Business card is often the first and lingering impression that you make on your customers. It is important that you present yourself well. The design and quality of a business card can make you the first person a customer calls or the one that gets lost in the shuffle. It's your own personal, mobile advertising. Everyone needs one. Most people have one. Some are unique and convey quality and elegance while others are generic and based on a template. We meet people all the time and "what do you do?" is often the second question people ask you. If you have a professional, well designed business card, you can meet customers wherever you go. You never know who you are waiting in line next to. It is important to be prepared to meet your next customer all day, everywhere you go.Letterhead
Although email has certainly reduced the amount of letters we send, "snail mail" is not extinct yet and still has a secure place in the business world. Professional, quality letterhead is another layer of your corporate/brand identity that helps to shape the way the public views your company. It is important that you present a trustworthy, professional image to your customers. Each piece of your corporate/brand identity works together to create an impression in the customers' mind about your business. Professionally designed letterhead makes a strong impact and actually effects the way people receive your message. Make sure you are well regarded by those you do business with by taking the time to present yourself accordingly.